RICE

Rice has been a staple in K-beauty for centuries, known for its gentle brightening and hydrating properties. Rich in vitamins, minerals, and antioxidants, rice extract and rice water help to even out skin tone, soothe irritation, and boost moisture levels for a soft, radiant complexion. K-beauty products often incorporate rice to promote a healthy glow while maintaining the skin’s natural balance, making it a popular choice for all skin types, including sensitive skin.

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