All About ANUA: Viral K-Beauty Skincare Brand

ANUA is a renowned Korean skincare brand that has gained international recognition for its innovative approach to skincare products. Focusing on simplicity and improving skin health, ANUA has carved a niche by offering a harmonious blend of natural ingredients and a commitment to healthy, radiant skin.

What makes ANUA unique?

• Natural Ingredients

ANUA is celebrated for its dedication to using natural ingredients sourced from the lush landscapes of Korea. The brand places a strong emphasis on selecting ingredients that generations have trusted. Ingredients like heartleaf are often featured in their formulations. These ingredients are known for their skin-soothing effects and ability to enhance the skin's natural vitality.

• Simplicity

From product packaging to formulas, ANUA focuses on simplicity with only the purpose of keeping the skin beautiful and healthy. Without needless ingredients, it can help you tackle skin concerns and focus on yourself, your skin and your body.

• Relaxing Mood

Focusing on gentle formulas, ANUA offers a relaxing lifestyle for the skin apart from irritation or stress. The brand’s philosophy perfectly matches the products for people living in the busy modern world. 

• Sustainability and Ethics

ANUA is committed to ethical and sustainable practices. The brand places an emphasis on responsible sourcing of ingredients, eco-friendly packaging, and cruelty-free testing methods. This dedication to ethical principles resonates with consumers who prioritise both their own well-being and the well-being of the planet.

Key Ingredient: Heartleaf

When discussing ANUA, you have never been able to forget to mention heartleaf, ANUA’s favourite natural ingredient. 

What is Heartleaf?

Heartleaf, scientifically known as Houttuynia Cordata, is a remarkable plant with a rich history of traditional use in various cultures, particularly in Asian countries like Korea, Japan, and China. In recent years, heartleaf has gained significant attention in the skincare industry due to its numerous potential benefits for the skin. From its unique appearance to its soothing properties, heartleaf has emerged as a skincare marvel from nature.

Appearance and Origins

Heartleaf is a perennial herbaceous plant characterised by its distinctive heart-shaped leaves, which often exhibit shades of green, red, and even variegated patterns. Native to Eastern Asia, heartleaf has been utilised for centuries in traditional medicine for its potential healing properties. It has also found its way into culinary dishes in some cultures due to its slightly tangy flavour.

Skincare Benefits

Heartleaf has captured the interest of skincare enthusiasts and experts alike due to its range of potential benefits for the skin:

• Soothing and Calming

Heartleaf is renowned for its anti-inflammatory and soothing properties. It contains compounds like flavonoids and polyphenols that can help reduce redness, irritation, and discomfort on the skin. This makes it an excellent ingredient for individuals with sensitive or reactive skin.

• Acne Management

Heartleaf's natural antibacterial and anti-acne properties make it a valuable asset in skincare formulations designed to combat breakouts. It can help control excess sebum production, reduce the appearance of blemishes, and promote clearer skin.

• Antioxidant Protection

The presence of antioxidants in the heartleaf can help shield the skin from oxidative stress caused by environmental factors such as UV radiation and pollution. Antioxidants contribute to maintaining youthful-looking skin by minimising the damage caused by free radicals.

• Hydration

Heartleaf contains moisture-retaining compounds that can aid in maintaining the skin's hydration levels. This is crucial for achieving a healthy and plump complexion.

Best of ANUA

ANUA Heartleaf Pore Control Cleansing Oil (200ml) - £21.00

Experience the viral cleansing oil of the moment, ANUA Heartleaf Pore Control Cleansing Oil, targeting makeup removal, blackheads, and sebum effortlessly. Formulated with non-comedogenic 10,000ppm Heartleaf for acne-prone skin, it boasts anti-inflammatory and anti-bacterial properties for soothing and reducing acne. Enriched with plant-derived oils like Jojoba Seed and Grape Seed, this lightweight formula offers daily refreshment while improving skin blemishes by 18.88% (blackheads) and 20.09% (whiteheads). Suitable for various skin types.

ANUA Heartleaf 77% Soothing Toner (250ml) - £25.00

The ANUA Heartleaf 77% Soothing Toner, Korea's top-rated toner, clinched 1st place in the 2022 Olive Young awards. Boasting a 77% concentration of Heartleaf Extract, a sought-after Korean ingredient, it calms irritations, balances oil-moisture levels, and deeply hydrates with Panthenol. The toner also gently exfoliates using Sugarcane Extract and fortifies the skin barrier with Centella Asiatica, making it ideal for redness, acne, eczema, and rosacea, catering to acne-prone and sensitive skin types while being suitable for all.

ANUA Heartleaf 77% Clear Pad (70pcs) - £25.00

An award-winning toner pad, ANUA Heartleaf 77% Clear Pad, is soaked in 77% Heartleaf Extract and ideal for clearing impurities, soothing acne, and minimising pores. One side gently exfoliates with PHA, while the other calms acne, breakouts, and redness using anti-inflammatory Heartleaf and Madeccasoside – a great choice for sensitive, redness-prone, and acne-prone skin.

ANUA Heartleaf 80% Soothing Ampoule (30ml) - £25.99

Nurture your skin with ANUA Heartleaf 80% Soothing Ampoule, soothing and fortifying the skin barrier. This non-comedogenic, lightweight formula reduces redness, tackles acne, and guards against irritants. Packed with Hyaluronic Acid, Betaine, and Panthenol, it provides three layers of hydration for a radiant, hydrated complexion. Moreover, it's proven to lower oil production by 15.7% and sebum by 4.9% within 4 weeks, making it ideal for sensitive, acne-prone skin.

ANUA Heartleaf 70% Daily Relief Lotion (200ml) - £24.00

The ANUA Heartleaf 70% Daily Relief Lotion, an acclaimed lightweight moisturiser, deeply hydrates and soothes skin while addressing redness and breakouts through homegrown Heartleaf. Enhanced with Ceramides and Hyaluronic Acid, it strengthens and moisturises, leaving skin supple and balanced. Ideal for sensitive, oily, and combination skin.